Indian Marketing Strategy
--- Indian Marketing Strategy ---
At first I'll give you the definition of Marketing:-
At first I'll give you the definition of Marketing:-
Marketing : - The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Indian definition for marketing:- The process by which companies create fools out of customers and build strong pathways for fooling in order to capture more profit from the market.
Yes this is exactly what the Indian marketing is all about according to me.
You have a bloody Ruffle Lays packet costing 20 bucks and you find inside the same amount or (say a bit more) of chips than the smaller one. You unknowingly spent 10 bucks more for nothing. The packet looks big so it means that there are a lot of chips inside .... According to the mind it does mean that. But if you logically see that there are only a bit more than the smaller packet available..
But people buy it.
If we see from start on how Ruffle Lays captured the young market.
We think that Ruffles Lays is good because when we were young at that time duration Ruffle Lays came up with there Tazo thingyy's. And OHH!!! My god what a crazy thing that was. I am calling it a stupid and useless waste of money now... But when I was young I myself too like many others wasted a lot of money behind and god now I do regret that waste of money..
Speaking about Lays strategy the captured the market and made sure that each and every young guy who can afford to spend 10 bucks everyday is having the craze of Tazos..
The craze for Tazo no longer exists but the taste for Ruffle Lays still is fresh in our mind and we never agree to have any thing else except that.
A very smart strategy to make fools out of us....
And we INDIANS consider ourself smarter than the rest... Laugh guys Laugh
posted by Nikxdave at
5:30 AM
9 Comments:
1 - Frito Lay, the parent company makes sure that each wafer is crisp and hence there is no compromise in quality.
2 - It is doing tremendous business in India as well as overseas, solely on the basis of its marketing strategy, a good record of customer satisfaction and fairly good ads (saif ali khan here, a youth icon - target audience - get it?)
3 - Its you, yes you the writer who relishes this very product atleast once in every three days, im the witness.
4 - Point proven ??
By
Unknown, at 8:26 AM
oh yes, and not to forget that it offers a wide range of flavours to satisfy your moods and tastebuds; in short its diong a good job of living upto its expectations so there you go!
By
Unknown, at 8:30 AM
What are you trying to prove out here????
1:- Hope youve eaten other chips in other coutries as well ... they tatse many a times better than what you have here...
I mean what the hell is Balaji Wafers.. and uncle chips.....
2:- Check out the business of lays outside indian subcontinent and also of its rivals.... you be suprised...
3:- Roping in saif was a desprate step because of losing customers...
4:- Different tastes is one way of making us try and buy these stuff at least some in millions will like it....
and what i am tryin to say is that when we were young we never thought that this will turn into a habit ..... but Frito Lays did...
get it dude....
By
Nikxdave, at 8:31 AM
so then frito lay did get you hooked right?? then don't complain. For your kindest information its only Pringles the chip brand which has overtaken Frito Lay for potato chips. Getting saif was a very good move in case u dont follow its popularity in your own locality or even country. Many flavours - choice - versitality.. Get it dear dude??
By
Unknown, at 8:45 AM
so the two of you debating a lot. i think marketing and advertising are profit strategies...but as long as customers r satisfied there r no issues.
By
dusky hues, at 1:13 AM
yes maam you are very much correct in saying that but what all i wanted to say is that chip companies are being very much successfull in at first making the child aged 5 to 14 addicted to the various types of gifts and then after the child becomes a man or should i say a grown teenager he likes the taste so much that he will never like to have or maybe he will never think about having another brand.....
so all i wanted to say that Frito lays marketing strategy is a very good one considered to many others in India..
And after our age has surpassed the Tazo craze they have come up with new things such as the bay blades etc.... which now afer reaching an age i realixe that tazos were just a marketing gimmic.
By
Nikxdave, at 3:58 AM
u r thinkin on a very small level. get dis "d whole iodine n goitre" in ur salt was a marketin gimmick by TATA SALT just to capture d market. they made a fool out of d whole country,v all buy TATA SALT, no one complains. n v r just lamenting abt tazos!
hows dis 4 a marketin strategy dude?
By
filterkaapi, at 1:13 AM
yes a nice one but the ad was to make a fools out of adukts but this was from tip to toe just making a fool out of children of aged 6 to 14
By
Nikxdave, at 6:05 AM
Somewhat agree with you,,, but in India the stratefy that works is "price" and balaji is diffenately goin to outpower Lays,
check it,
By
Anonymous, at 11:36 PM
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